Designed, cut, sewn, and packed in Tiruppur.

Original styles are created here, then cut, sewn, and packed in a 7,000 sq.ft. facility.

The studio develops its own collections and also creates styles from a buyer brief, mood board, sketch, or reference sample. The floor then covers the cut-to-pack stages. Upstream textile work — knitting, dyeing, compacting, fabric finishing, printing, and embroidery — is done with selected processing partners in Tiruppur.

Muthuvel manages product development, sourcing coordination, production planning, garment manufacturing, quality control, finishing, packing, and buyer communication.