Last updated: 23 September 2026
1. Introduction
Muthuvel Lifestyle (“we,” “us,” or “our”) operates the website www.muthuvel.lifestyle and manages digital content for our children’s apparel collections TOTOKITS, Margit Vintages, and Pearl Vintage.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, contact us, or authorize a connection with third-party services including Pinterest.
2. Information We Collect
We may collect the following types of information:
- Contact information: name, email address, phone number, company name, enquiry type, and message content when you submit our contact form or email us directly.
- Website usage data: browser type, device information, pages visited, and referring URLs collected through standard web server logs.
- Pinterest account data: when you authorize Muthuvel Lifestyle to connect with Pinterest, we may access information permitted by Pinterest’s API and the OAuth scopes you grant, including:
- Pinterest account identifier and profile information
- Boards, pins, and pin metadata
- Analytics and performance data for pins and boards
- OAuth access tokens and refresh tokens required to maintain the connection
3. How We Use Your Information
We use collected information for the following purposes:
- Responding to business inquiries and partnership requests
- Operating and improving our website and services
- Managing TOTOKITS, Margit Vintages, and Pearl Vintage content on Pinterest
- Creating, scheduling, publishing, and analyzing Pinterest pins and boards
- Maintaining authorized API connections with Pinterest on behalf of authorized users
- Complying with legal obligations and enforcing our terms
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
4. Pinterest Integration
Muthuvel Lifestyle may connect to Pinterest to manage content for our apparel collections. When that connection is authorized:
- We access Pinterest data only through the official Pinterest API v5 using OAuth 2.0 authorization
- Users must explicitly grant permission before any Pinterest data is accessed
- API credentials (App ID and App Secret) are stored securely and are never shared publicly
- We comply with the Pinterest Developer and API Terms of Service and the Pinterest Developer Guidelines
- We do not store Pinterest user passwords or session cookies
- Pinterest data is used solely to provide authorized content-management features and is not used for unrelated purposes
5. Data Storage and Retention
Contact form submissions are delivered to our business email at suresh@muthuvel.lifestyle. Where a form service such as Formspree is used, it processes your name, email address, phone number, company name (if provided), enquiry type, and message solely to deliver your inquiry to us.
Pinterest OAuth tokens are stored securely and are retained only as long as necessary to maintain the authorized connection, or as required by applicable law. You may revoke Pinterest access at any time through your Pinterest account settings or by contacting us.
6. Data Sharing and Third Parties
We may share information only in the following circumstances:
- Pinterest: data is transmitted to and from Pinterest’s API as part of an authorized integration
- Service providers: hosting providers (such as GitHub Pages) and form-delivery services (such as Formspree, when enabled) that process data on our behalf under confidentiality obligations
- Legal requirements: when required by law, court order, or a governmental authority
7. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Revoke Pinterest API authorization through your Pinterest account
- Opt out of marketing communications
- Lodge a complaint with a data protection authority
To exercise these rights, contact us at suresh@muthuvel.lifestyle.
8. Cookies
Our website uses only the cookies necessary for basic functionality. We do not use third-party advertising cookies or tracking pixels on this website. If we add analytics in the future, this policy will be updated.
9. Data Security
We use reasonable technical and organizational measures to protect your information, including secure storage of API credentials, HTTPS on our website, and access limits for anyone who can use a Pinterest connection. No method of transmission over the internet is completely secure.
10. Children’s Privacy
This website and any Pinterest connection are business tools. They are not directed at children under 13, and we do not knowingly collect personal information from children. TOTOKITS, Margit Vintages, and Pearl Vintage are children’s apparel collections marketed to buyers, retailers, and parents, not directly to children.
11. International Users
Muthuvel Lifestyle is based in India. If you access our services from outside India, your information may be transferred to and processed in India. By using our services, you consent to that transfer.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a new “Last updated” date. Continued use of our website or services after a change means you accept the revised policy.
13. Contact Us
For privacy questions or requests, contact:
Muthuvel Lifestyle
Attn: Privacy — Mr. D. Suresh, Managing Partner
Email: suresh@muthuvel.lifestyle
Phone: +91 95973 11243
Address: 694/1, Raja Rajeshwari Ginning Compound, Chandrapuram, Dharapuram Road, Tiruppur - 641604, Tamil Nadu, India
GST: 33ACIFM2704K1ZB